2022 - 2026
Founding Engineer → Head of Technology @ Live It Up
Stood up the DTC wellness brand's entire tech and data stack from day one via Mechanism Ventures — then took over as Head of Technology past $30M ARR to professionalize processes and modernize the stack.
- Scaled to $30M+ ARR in under two years
- Rebuilt the MarTech data infrastructure: server-side GTM (Stape), Fivetran, AWS RDS, and Metabase
- Led CRO and retention initiatives through platform and product improvements
- Shipped custom Shopify apps; hired and led engineers and contractors across teams




